MYSQL Using C API

Hi,
I am not big champ. of C.Next thing I am trying to do using these value 0xFE and 0x02 to control the I/O of board using MYSQL C based API at baord side.And using PHP admin to insert the value in MYSQL Database.And hotter_alert | varchar(40) | YES | | NULL | | hotter_alert is the field name and want to control the I/O of board from server side by inserting value.From BOARD side I am able tho fetch hooter_alert field value as row[0] and *PCDR is pointer to which want to assign row[0] value.Problem I am getting is that I am able to fetch the value from Database but Not able to assign properly this value *PCDR register.What I thought Problem is that row[0] value fetching from DATABASE come in string of character as such it's printing right value only when %s is given.And *PCDR is declared as unsigned int.Please suggest me How can I assign row[0] value to *PCDR register,so that I can control I/O from server side.

Code:

#include <stdio.h>
#include <stdlib.h>
#include "mysql.h"
#include<unistd.h>
#include<sys/types.h>
#include<sys/mman.h>
#include<stdio.h>
#include<fcntl.h>
#include<string.h>

void exiterr(int exitcode)
{
    fprintf( stderr, "%s\n", mysql_error(conn) );
    exit( exitcode );
}
int main(int argc, char **argv)
{
   MYSQL *conn;
   MYSQL_RES *res;
   MYSQL_ROW row;
    uint i = 0;
  char *server = "10.64.21.63";
   char *user = "root";
   char *password = "PASSWORD"; /* set me first */
   char *database = "mysql";
 unsigned char *start;
   volatile unsigned int *PCDR, *PCDDR;
   int fd = open("/dev/mem", O_RDWR);
start = mmap(0, getpagesize(), PROT_READ|PROT_WRITE, MAP_SHARED, fd, 0x80840000);
   PCDR = (unsigned int *)(start + 0x08);     // port c data register
   PCDDR = (unsigned int *)(start + 0x18);    // port c direction register

   (!mysql_real_connect(conn, server,
         user, password, database, 0, NULL, 0)) 
        exiterr(1);

    if (mysql_select_db(conn,"location"))
        exiterr(2);

    if (mysql_query(conn,"SELECT hotter_alert from location"))
        exiterr(3);

    if (!(res = mysql_store_result(&mysql)))
        exiterr(4);

    while((row = mysql_fetch_row(res))) {
        for (i=0 ; i < mysql_num_fields(res); i++) 
char * val=row[0]
*PCDDR = 0x01; // Make bit 0 an output Port C bit 0 is connected to the FET
*PCDR = val; // Turn the FET on
 printf("%s\n",row[0]);
    }

if (!mysql_eof(res))
        exiterr(5);

    mysql_free_result(res);
    mysql_close(&mysql);
   close(fd);
   return 0;
}